Branding Design

In the projects presented below I worked to bring existing brands, a new fresh image, with the challenge that we could NOT redesign the label, since there was already a big investment made into those designs.

While at Bronco Wine Company, I worked on developing a brand identity for an existing brand label, Blanc De Bleu, that never had brand guidelines to follow. The challenge was to make this brand look more modern and fun, while making sure it will match the label's outdated look.

Part of the Brand Identity development was developing all the materials the sales team needed to present and impulse sales. 

Using the Brand Standard guide that I developed, I elaborated a whole set of products and tools needed by the sales team.

Part of the Brand Identity development was developing all the materials the sales team needed to present and impulse sales.

Using the Brand Standard guide that I developed, I elaborated a whole set of products and tools needed by the sales team.

Working at the Winery, I was also put in charge of giving the already existing label, Tropic Mist, brand art direction, like Blanc de Bleu, the company could not afford to re-design the label, so the challenge was to develop a visual identity and transform their brand into something fresh, fun, and more aligned with their new business direction.